For companies and organizations that want to reach a mass audience online – and capture & keep audience’s attention – video is a must-have. In fact, over 90% of all businesses have Internet access and can access streaming content.
Video is especially powerful because it utilizes three major communication methods, and impacts the reader on visual, auditory, and kinesthetic levels.
By harnessing the power of video, your company will be able to use compelling means to have an impact on the person receiving that message.
Video invites the person watching to hear, see, and feel the message on the screen – and if that message is yours, it could mean the difference between success and failure. Few people want to take the time to read a lot of text, and pictures can only convey small bits of information powerfully.
Fortunately for you (and unfortunately for them), a large percentage of companies are holding out on streaming video, or are not sure how to start started. That means you have the opportunity to seize an edge over your competitors. When your site features videos and their site doesn’t, who do you think is more likely to garner attention, convert customers, and drive traffic?
There are some issues to be aware of, though. For one, simply having moving images and audible sound does not make a video that people necessarily want to watch. Make sure that your message is clearly conveyed using good video content. That means paying careful attention to the mood and image that the video, audio, and tone of the final product conveys.
Online video should be kept short and to the point, or you run the risk of losing the attention of the audience. Remember, most of your readers are not curled up on the couch. They’re sitting at a computer and they’ve got a million other things they could be doing online, not to mention phone calls, co-workers, and meetings. Get their attention, get your message across, and watch the results!
When customers and potential clients can actually see your message in action (unlike memos, articles, and other forms on text-based marketing) they will be more likely to take action themselves. And for your company, that can mean an increase in revenue!
Tags: corporate video, flash video, new video, online streaming video, Streaming Video, video is here, video online, video strategy
