There’s no doubt that we’re living in a world that is ever changing, and with those changes come new forms of communication. There was a time in the not-so-distant past when newsletters, memos, and board postings were an efficient and effective way to communicate a message.
Today, though, consumers expect faster, more directed communication methods. They want to sign up for an RSS feed, and know the moment something new is going on. They want digital streaming and intranets to have all of the information at the fingertips. It’s a YouTube world, and businesses & organizations have to learn how to meet the demands and challenges of these new communication tactics.
A certain amount of up-front investment is required in order to join this new communication industry, but in most cases, the cost is not nearly as significant as some folks fear. Generally, the following technologies must be acquired to successfully communicate in today’s world, but in most cases the costs are not terribly significant:
Internet Streaming CDNs – Be sure to budget the monthly fees associated with Internet streaming CDNs, which guarantee quality performance and uptime.
Web platforms & programming – A well-designed platform is critical for success in communicating online
Consulting & advice – Unless you’re truly a master at all (and nobody is!), you’ll need to leave room in the budget for consulting work. Your consultants make sure that every aspect of your business is professional.
Messaging – This one is kind of a no-brainer. To communicate effectively, you’ll need to be able to, well, communicate. With messaging, real-time communication is no problem.
Using rich media and technology can help convey a faster and richer message that has more impact on the receiver. Holding true to old forms of communication and ignoring these trends can be devastating, and can put an organization’s bottom line at risk.
Tags: communication methods, communication tactics, companies communication, Corporate Communications, digital communications, intranet, marketing, organizational demands, sales, streaming, video
